Marketing is a growing concern for every business these days. With more and more people entering the field of marketing a brand every other day, we see new and creative brand stories in the form of advertisements.
Brand stories give your brand or product a narrative to build sales upon. It doesn’t only give your brand a theme but makes it possible for people to associate emotions with an ad.
From beverage selling MNCs like Coca-Cola to local Insurance companies, every brand relies on a brand story to market its product. For instance, when we see young people sharing Coca-Cola, the audience develops a welfare spirit if someone is sitting sad and disheartened.
This way, Coca-Cola also becomes a drink that makes bonds stronger. Now such techniques can change the face of marketing campaigns, and the results are often optimum! You are more likely to increase your sales if you convert a brand story into a series of ads!
To know more about how brands use stories from all over the world to boost returns, scroll below!
#1) Gaining the Customer’s Trust
A series of emotional advertisements based on a brand story make the customers rely on your brand more often. Many brands only target impulse buyers through their ads.
However, by using brand stories and building a narrative around your product, you can make the viewers remember your name. So even if you’re a new brand in the market, next time they go to the shop, they’ll ask for your brand by themselves!
But remember that building our customer’s trust is a delicate step. If they are unsatisfied with your product on the first attempt, things can go south!
They will develop a bad first impression, and your marketing campaign is already at risk. It is best if you stick to one theme of a brand story if your goal is customer loyalty and a boost in sales.
#2) A Stronger’ Brand Community’
The feeling of inclusion that Mountain Dew customers feel as adventurers is a perfect example. You can imagine a group of hikers meeting for their next climb while they grab a Dew (instead of the many other beverages in the market!).
This shows how the consumers feel ‘included’ as a sense of ‘brand community develops. Now to strengthen this bond, you must work a little harder. Following are the steps you should follow to build the narrative successfully:
- Your audience should view at least 2-to 3 different advertisements for the same narrative. This way, more customers will be curious whenever a new ad is up, and they’ll remember your brand’s name.
- Next, build upon the narrative. If a brand promotes empathy and kindness, Mother’s Day or some other special event may be a good time to make a new advertisement! Your marketing campaign will likely grow twice as much when you celebrate an event with your customers.
- Don’t end it so soon! This is perhaps the only problem with many campaigns that aim to potentiate customers. They start energetic, but the energy doesn’t remain the same throughout.
Remember that it’s never a short process, and sales could take more than 10 months to grow after your brand story is out there.
#3) Promotes Brand Loyalty
This is a second step in the process of promoting through brand stories. Given that your brand storytelling was effective, the next step is to work for brand loyalty. This is your responsibility as the head of the campaign.
Remember, you don’t have to impress your customers just once, but keep them happy. This means offering them discounts or using other types of promotional techniques like BOGO or loyalty cards to make them loyal to your brand!
These promotional attempts will cause impulse buying and make existing customers recommend your brand to their friends and family!
#4) Values and Ethics
There are always certain values and ethics your brand’s marketing is bound by. For instance, Canderel is made for diabetic patients; thus, it isn’t ethical for the brand to ‘fancy’ its product. The only right way they can market it in their campaign is by illustrating the health benefits.
If a brand tries to ‘break the code”, it can cause them to lose sales and even loyal customers. Good marketing campaigns always take care of the values they have set for their customers.
Disappointing your target audience and losing sales while breaking the code is perhaps the biggest mistake a successful brand can make! book marketing services are one real example of ethical marketing.
#5) Helps Differentiate from Competitors
Lastly, your brand story is your Unique Selling Point (USP). It ‘humanizes’ your brand and lets the audience relate to the product. This is a key advantage that brand storytelling offers to several global marketing campaigns: differentiation.
If you can compete in the market with the unique selling point that you developed, you are not too far from establishing your brand as one of the top best! Your brand must stand aside from all the competitors you share the market with.
If your product is no different, how can you expect a buyer to choose you and not your competitor? After all, your customers want a change of taste and quality over quantity.
Thus, make sure that whatever the USP of your brand is, it is conveyed with clarity via whatever marketing strategies you use. Otherwise, the budget and time spent on ‘branding’ your business is not used.
Branding seems easy on the surface, but it certainly isn’t. There are several ups and downs that one must keep in mind. However, brand stories are a crucial need in today’s world, where people remember stories and anecdotes more than facts or figures.
Now that you realize the importance and the power of It re-launch your brand with a catchy brand story to leave an impact in the market.