When building a brand, one of the most important tasks business owners need to do is create a logo. It signifies the identity of the business or brand. Therefore, it is a must to create a strong logo. Not to mention, logos are also used as marketing tools. So, you also need to make sure that your logo can catch the eye of your audience.
As of now, creating logos is much easier and simpler with the use of tools and programs. Unfortunately, there are still cases when business owners make certain mistakes that make logos unsightly. To avoid these, below are some of the most common logo design mistakes your business may face.
Common logo design mistakes
Using the wrong font
Brand naming agency: When it comes to logo designs, business owners can make use of different fonts, from simple small letters to decorative and huge letters. Apart from that, business owners can also find abstract fonts. With all these selections, business owners may eventually use the wrong font, which can easily ruin their logo. So, take time to determine your brand and look for the most appropriate font style that can represent your business.
Relying on color
Colors are also important when creating logos. These colors can make simple logos livelier and more appealing. But, it is important not to rely on colors since you might forget certain aspects of your logo that can boost your brand. Thus, the best way to create a logo is to start with black and white.
Typographic errors are common when creating logos during a short period. Other than common errors like spelling mistakes, you may also encounter typographic errors like kerning, spacing, and sizing. Due to these errors, business owners will have a hard time balancing their logos.
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Brainstorming about the business allows owners to create unique styles they can incorporate into their logos. Sadly, these styles can be a pitfall since logos may turn into complex images, which can be hard to understand. So, it is appropriate to keep it simple and make sure that your logo will complement any place, from small business letters to huge billboards.
Of course, you can easily find catchy logos, and using them as a starting point is a good option. However, never imitate logos since this may cause serious issues, such as lawsuits from the company owner.
Knowing all of this allows business owners to avoid making these mistakes and create fantastic logos. If you are planning to create a reliable logo, it is best to hire experts to do the job. Click here for more.
Bad font choice
Most logo designs fail due to the poor font choice. This is another blunder that most designers make. Finding the right font for a logo is a tricky act. If you choose a font that is very similar to the design, the viewers will fail to separate the message from the design and if it is too different then they will never know where to focus, on the design or on the message. A designer must know to have a proper balance between the design and the font. However, the designers can always look for help and search in the professional font foundries to gather some ideas.
Excessive use of fonts
A logo is more about design and not about the message. No one likes to read everything about the company in one go. It is the biggest mistake to include too many fonts inside the logo. Try to design a logo without fonts if it is not possible and the client wants to have some message, do not use more than two fonts.