The incredible advantages of SMS marketing in enhancing business communication have been recognized by several industries. However, its true potential lies in giving users a conversational messaging experience that they value and feel heard.
SMS, or text messaging, was primarily used for private conversations until recently. Businesses can send massive amounts of automated business messages to customers using A2P (Application-to-Person messaging), which enables brands to send text messages from software to mobile users. Businesses only began to understand the scope and importance of SMS in their overall marketing strategy once the world saw a sharp rise in smartphone usage.
One of the simplest forms of business communication is text marketing. However, its full potential has still not been fully realised. Additionally, SMS can be used to explore new audiences as well as engage current clients. Timely messages can also be sent using transactional messaging. Text messaging has too many advantages for businesses to ignore.
The primary advantage of text marketing depends on the pervasiveness of mobile devices in our daily lives. Therefore, sending a message to the device that is closest to the person is necessary.
The low cost of the service and the high ease of access to the right audience are two benefits of bulk text messaging. Additionally, you can use SMS long and shortcodes for various marketing initiatives.
- Within 1-2 minutes, almost 60% of users respond to a text message.
- 45% of potential customers select a brand after receiving an SMS.
- Users prefer texting a business to calling or emailing them when making an appointment, according to 67% of users.
Benefits of SMS marketing that will support the growth of a company include:
Better Conversion Rate
The benefits of SMS in business are numerous, even with the widespread use of instant messaging through apps. For example, SMS still has a higher conversion rate than all of its modern competitors. If you share promotions or offers via SMS, people are more likely to visit your establishment and take advantage of them than if you use any other marketing tool.
Greater Audience reach
Since more people are using smartphones, Statista reports that 52.2% of all global online traffic was generated through mobile devices in 2018, leading many businesses to choose SMS as their primary form of communication.
Receiving text messages in business does not require internet connectivity; all you need is a functional phone. This is one of the top benefits of SMS. SMS is nothing less than a goldmine in light of the increased usage of mobile devices. Businesses have the advantage of reaching a wider target audience because they can take advantage of the chance to connect with customers right at their fingertips.
Campaign Success Visibility
Following the activation of bulk SMS campaigns, businesses require performance insights. They can make plans for their text marketing campaigns using these details, and they can target the right people to get more attention.
The providers of cloud telephony offer real-time data and in-depth graphical analytics, including the number of messages delivered, timestamps, the status of the message, whether the customer has read it, which browser was used to visit, geolocation, and many other details. Such information assists businesses in determining their target market, the campaign’s level of success, and the steps that need to be taken to increase the audience for upcoming campaigns.
Trustworthy and Flexible
Businesses can send appointment reminders, order updates for online shoppers, order status updates, discount coupons, offers, announcements about new stores opening nearby, and much more via SMS services. However, SMS only provides a small amount of room to tell their tale. Therefore, to effectively and significantly impact customers, businesses must use the 160 characters carefully.
Since the majority of messages sent via a cloud telephony provider are encrypted, it provides businesses with a secure and reliable platform to reach their customers without worry.
The future of business communication is cloud messaging. Businesses can communicate with customers in real time, and data-driven campaigns are made possible, which improves the clarity of subsequent campaigns.
High Open Rates
The fact that text messages have the highest open rates when compared to phone calls or emails is one of the main advantages of bulk SMS. SMS services are a godsend for all businesses looking to provide quick and efficient customer service because 98% of the messages sent are opened.
- SMS is Affordable.
Additionally enhancing the advantages of bulk SMS are cloud messaging services, which make SMS a very affordable choice. Cloud telephony providers provide Bulk SMS options through their platform or SMS API, enabling businesses to quickly and easily connect with thousands of customers. SMS is more cost-effective when compared to other marketing strategies like billboards, television ads, mobile ads, or magazine ads.
One must make sure they are associated with a reliable Cloud telephony provider that has strong network operator connections all over the world to benefit from text messaging for businesses. When companies want to deliver time-bound OTPs, they can make great use of this network-operator relationship.
The benefit of SMS in business is that messages still have an easy way out if the customers do not want to hear from the company, even though regulatory compliances are higher with SMS than with email marketing.
Customers have the option to opt-in or opt-out of messages by dialing short code or long code numbers. Businesses can set up simple keywords so that customers can respond quickly and the response is immediate.
In Australia, there are many bulk SMS service providers. However, picking the best bulk SMS service is not simple. The majority of SMS service providers in Australia tend to offer you poor-quality SMS services at reasonable prices. In the long run, it causes you more problems as a result. And those who provide top-notch services demand high prices.
Well, when you use our service at Guni, you won’t ever have to worry about such things. Being the best bulk SMS provider in Australia, we are committed to giving our clients the best experience possible. We are aware of how crucial marketing is to our clients. As a result, we have created our services so that they aid in your commercial success. Therefore, use our bulk SMS marketing service to benefit in every way.